A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
Tag: Collaberation
Chrysler & Warner’s Batman User Generated Ad Contest
Chrysler has linked with movie studio Warner Bros for a collaboration promoting the new Batman movie, The Dark Knight Rises. Film goers become film makers in this user-generated contest celebrating Chrysler and The Dark Knight’s brand alliance. Chrysler is inviting Batman film fans to create their own personal ad to mark the 20 July release… Continue reading Chrysler & Warner’s Batman User Generated Ad Contest
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened content. A fascinating example of how companies are maximising the reach of their branded content through synchronised broadcaster partnership that include second screen exclusive branded… Continue reading Red Bull’s ‘Signature Series’ Shazam Augmented Content
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year. On 7 May Stoke City revealed its new adidas away strip for 2012/13, while Arsenal’s new Nike home kit was launched with a viral called ‘Target… Continue reading Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
In one of the more innovative brand partnerships in recent years, TED (the non for profit organisation dedicated to ‘Ideas Worth Spreading’) has linked with 20th Century Fox and director Ridley Scott on a viral campaign subtly promoting the director’s Alien prequel Prometheus. TED’s 18-minute inspirational talks, from superstar thinkers across the creative,… Continue reading TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
The new music video from OK Go for ‘Needing/Getting was made in partnership with Chevrolet and launched on the grandest US marketing stage of all – as a Super Bowl commercial. The Chevy’s Sonic featured front and centre in this ‘brand and band’ Super Bowl commercial collaboration – called “Let’s Do This”. … Continue reading OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
Rolls-Royce & Rankin Partner For Ecstasy Show
Rolls-Royce partnered with photographer Ian Rankin to celebrate 100 years since the creation of the luxury car brand’s iconic Spirit Of Ecstasy. The premium automotive outfit commissioned Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. Rankin himself… Continue reading Rolls-Royce & Rankin Partner For Ecstasy Show
