A snowboarder makes a surprise entry by crashing into the living room of an unsuspecting couple settled on the sofa to watch television in a new promotion called ‘The Sofa’ from France Télevision building buzz for its coverage of the 2022 Winter Olympics. The campaign, developed in harness with creative agency MullenLowe France and… Continue reading The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
Tag: Broadcaster
espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
On October 25, during NFL Monday Night Football, ESPN launched a espnW sub-brand campaign called ‘That’s A W.’ with an empowering message aimed at supporting women’s sport and reshaping the conversation around it. The marketing burst is anchored by the ‘That’s a W.’ line and declares to viewers and fans that a W is… Continue reading espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign. Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Argentine pay television sports channel TyC Sports (owned by Torneos and Clarín Group) teamed up with agency Mercado McCann to create a Tokyo 2020 TV commercial which brings to life the broadcaster’s commitment to uncovering the invisible stories behind every sporting victory. The spot’s Spanish title ‘Desahogo’ translate as ‘Relief’ in English and the… Continue reading TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Sports broadcaster ESPN teamed up with agency Arts & Letters to promote the 2021 NBA Playoffs through a high-intensity 60-second commercial called ‘Time Will Tell’. The campaign rolled out in mid-May on the Disney-owned sports broadcasters own stations and channels at the start of the league’s new Play-In stage of its Playoffs season climax… Continue reading ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film. For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4. The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
Leveraging spiking soccer interest in the UK around The FA Cup Final and the climax of the Premier League, national broadcaster BBC finally released its UEFA Euro 2020 promo a month ahead of the tournament kick-off. Euro 2020, which is a full year behind schedule due to the pandemic, is scheduled to run between… Continue reading BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
Marquee Sports Network, the exclusive television home of the Chicago Cubs, launched a new multi-platform advertising campaign leveraging the new 2021 season called ‘We Get All Of It’. The franchise’s TV network, which begins its second season with a full 162-game schedule, teamed up with agency Quality Meats to roll out a campaign around… Continue reading New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together
Kayo Sports launched a new brand campaign in mid-February called ‘Sport Lives Here’ to showcase the Australian sports streaming platform’s sports offering. Created via Special Group Australia, the creative is fronted by a team of Aussie sports stars, coaches and commentators: including Dustin Martin, Luke Keary, Ellyse Perry and Cam Waters. The strong line-up… Continue reading Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together
F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Australian telecoms and broadcasting giant Optus launched a December 2020 campaign promoting its sports channels fronted by endorser and Aussie Formula One driver Daniel Ricciardo and his ‘talking’ helmet. Promoting the brand under the guise of its new ‘Chief of Optimism’, Ricciardo stars in a contest-led campaign which offered customers the chance to win… Continue reading F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
Shania Twain & ESPN ‘Ready For Playoffs’ Ad Promotes Channel’s NFL Postseason Broadcast Schedule
Late December saw broadcaster ESPN release the latest wave of creative promoting its NFL coverage focusing on the season climax and called ‘Ready For Playoffs’. The postseason creative seeks to promote the NFL on ESPN and capture the unpredictability of this strange season as it reaches the playoffs with the help of the classic… Continue reading Shania Twain & ESPN ‘Ready For Playoffs’ Ad Promotes Channel’s NFL Postseason Broadcast Schedule
