Grammy winning musicians The Black Eyed Peas linked up with official NBA broadcaster ESPN for a creative collaboration to promote a special 2015 NBA Playoffs broadcast focused on their new song – This Is Awesome – penned to capture the energy and excitement of the action. In a promotional initiative for its NBA Playoff… Continue reading ESPN & Black Eyed Peas Link On NBA Playoffs ‘Awesome’
Tag: Broadcaster
Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
The India v Bangladesh ICC Cricket World cup 2015 Quarter Final saw the best commercial yet in official Indian broadcaster Star Sports game-by-game TV spot series called ‘Mauka Mauka’. This, the latest in a set of quirky ads, focused on the India game against Bangladesh and continues the ongoing campaign theme that the tournament… Continue reading Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
New Zealand beer Tui is activating its ongoing Black Caps partnership and new ICC relationship at the World Cup 2015 with a $1m (NZ) fan prize for anyone in the crowd who makes a clean one-handed catch from a six hit beyond the boundary during the tournament. Launched in the days leading up to… Continue reading Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
BBC ‘God Only Knows’ Blockbuster Promotes Music Content & CSR
In a blockbuster music collaboration, October saw the BBC has rolled out a three-minute ‘God Only Knows’ music video, featuring no less than 27 musicians, to promote all of the corporation’s music content in a single ad for the first time. The aim of the initiative is to highlight and promote the role the… Continue reading BBC ‘God Only Knows’ Blockbuster Promotes Music Content & CSR
Channel 4’s Grand National ‘Original Extreme Sport’ TVC
Crabbie’s Grand National broadcast partner Channel 4 launches a promotional TV ad focusing on the great race’s early origins for its ‘The Original Extreme Sport’ campaign. The campaign is spearheaded by a sumptuous TV spot following riders racing through forests and jumping over burning haystacks in a recreation of the world’s first recorded steeplechase… Continue reading Channel 4’s Grand National ‘Original Extreme Sport’ TVC
Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
