UEFA Europa League sponsor Enterprise Rent-A-Car seeks to give football fans what they want through ‘Thursday Night Football’: an integrated, multi-channel campaign focused on the various ways soccer supporters prepare for mid-week matches. This self-described ‘fan-first activity’ shines the spotlight on from London to Sevilla through a hero pan-European spot titled ‘All Roads Lead… Continue reading UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
Tag: Pan Europe
Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees
An epic campaign called ‘The Hunt’ from European sports retailer XXL brought to life the brand’s mission to ‘make sporting goods available for everyone’ sees 100 skiers chase a rabbit across a spectacular mountain snowscape. The idea behind the white rabbit chase, played by experienced French skiers Alex Remonnay and Leo Fourcade, is to inspire… Continue reading Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees
UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand. The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’ The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers. The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
The first week of October saw UEFA Europa League partner Enterprise Rent-A-Car launch its new-season campaign, ‘Legendary Journeys’ which sees fans compete to have famous footballers join them to experience their own, personal match trips. The vehicle rental brand, which extended its partnership for a further three years back in February 2018, teamed up… Continue reading Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Bookmkaker and new FC Barcelona partner launches a global campaign leveraging its partnership that offers eight so-called ‘super fans’ a chance to win a once-in-a-lifetime Camp Nou experience. Called ‘The Magic Of Barca’, this competition led campaign, which runs right across Europe and also in Brazil, tries to tap into the team’s unique style and… Continue reading FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Kia’s #CarryYourDream Promotes Euro 2016 Match Ball Carrier Competition
A spearhead international TV commercial for Kia’s ‘Carry Your Dream’ campaign introduces the latest version of the UEFA car sponsor’s ‘official match ball carrier’ competition for Euro 2016. The core spot – The Story Of One Dream – launched in early April and its narrative follows the story of football loving kid Kirill, who’s… Continue reading Kia’s #CarryYourDream Promotes Euro 2016 Match Ball Carrier Competition
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
