Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’.. Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
Tag: LeBron James
Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
LeBron James may have broken the NBA’s all-time scoring record, but not everyone in the sports world seem too impressed: take Nike’s new, sniping puppet pundits who seem set on discrediting the LA Lakers megastar. After finally beating Kareem Abdul-Jabbar’s long-standing record in his 20th professional NBA season, most of the sporting community rose… Continue reading Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’. The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
Nike’s ‘What Are You Working On’ online video series seeks to uncover the works in progress happening around the world as told through the lens of athletes who are navigating new journeys in and beyond their sport. For the 24th episode in this long running series, the Portland-based sportswear behemoth worked with athlete ambassador… Continue reading Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it team up with Snapchat to release a new lens allowing users to walk into the basketball player’s childhood bedroom. You’ve seen the new #FFTB spot,… Continue reading Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
Fruity Pebbles Cereal Teams Up With Nike & Lebron James For Magic Colourful Kicks & Fruity Campaign
The last week of February saw Fruity Pebbles cereal celebrate National Cereal Day – 7 March – by teaming up with a pair of sporting heavyweights in Nike and LeBron James for a playful 2022 partnership which includes a limited edition pair of branded kicks, an ambassador fronted advertising campaign and a limited edition product.… Continue reading Fruity Pebbles Cereal Teams Up With Nike & Lebron James For Magic Colourful Kicks & Fruity Campaign
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign
A new marketing initiative from meditation brand Calm leveraged the start of the new NBA season through a multi-channel campaign fronted by LA Lakers super star LeBron James. The initiative, which was created with James’ own agency SpringHill Co., is the latest chapter in Calm’s multi-year partnership with the hoops hero which began in… Continue reading Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign
LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
As the NBA 2021/2 season got underway, hoops mega star LeBron James joined the growing stable of sports stars endorsing at-home fitness brand Tonal and fronted a new campaign focusing on the LA Lakers player’s total dedication on and off the court. James, who has taken an undisclosed financial stake in the company, fronts… Continue reading LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
LeBron James Tips Off PepsiCo Partnership With Mountain Dew Energy Rise ‘Morning Makes You’
NBA megastar LeBron James tipped off his new highly publicised partnership with PepsiCo on 13 May by fronting a new campaign for Mountain Dew Energy Rise called ‘Morning Makes You’. The comic energy drink campaign poses the question who, or what, James would be if he had chosen to take it easy in the… Continue reading LeBron James Tips Off PepsiCo Partnership With Mountain Dew Energy Rise ‘Morning Makes You’
