A new marketing initiative from meditation brand Calm leveraged the start of the new NBA season through a multi-channel campaign fronted by LA Lakers super star LeBron James. The initiative, which was created with James’ own agency SpringHill Co., is the latest chapter in Calm’s multi-year partnership with the hoops hero which began in… Continue reading Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign
