Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Tag: Education
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Early February saw England Men’s Team Manager Gareth Southgate visit pupils at Torriano Primary School in Camden (London) to launch the latest additions to the ‘Pokémon Futsal’ programme and leverage its partnership with Team England and The Football Association (The FA). Southgate teamed up with a group of leading FA coaches to host a… Continue reading Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Indian EdTech company Unacademy continued its cricket-theme marketing strand in January 2022 with a new ‘Don’t Give Up’ brand film fronted by athlete ambassador MS Dhoni which offers life lessons from the former Indian captain. The latest spot from India’s largest online learning platform, called ‘Life Lessons No7: Don’t Give Up’, is an 85-second… Continue reading EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan. The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton. The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Tournament partner Unacademy leveraged the resumption of the Indian Premier League (IPL) 2021 through an integrated activation programme based around the idea of learning from mistakes. The campaign, titled ‘Mistakes – The Greatest Teacher’, marks the second year of the EdTech company’s official sponsorship of the IPL and aims to inspire all students to… Continue reading Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo. Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
As the England v India test series reached a climax, EdTech brand Great Learning rolled out a new brand campaign in India called ‘Great Learning For Great Careers’ and fronted by Indian skipper and sporting super star Virat Kohli. Part of BYJU’s group and one of India’s leading EdTech companies for higher and professional education,… Continue reading Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
A new campaign from edtech brand Unacademy called ‘The Greatest Lesson’ focuses on athlete ambassador Sachin Tendulkar’s setbacks to teach a lesson about commitment to studying, never giving up and to carry the tagline ‘Failure, The Fuel Of Champions’. The online learning platform’s campaign, conceptualised by agency Lowe Lintas (Bangalore), is led by a… Continue reading Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
A new lobbying campaign called ‘No More Empty Chairs’ from Football Beyond Borders (FBB) calls for the UK Government to match education catch-up funding of £1b for next year to extend the ‘Looked After Premium’ to become a new ‘Vulnerability Premium’. The football focused education charity’s campaign is fronted by an eye-catching and powerful… Continue reading Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
