A direct, immediate and physical approach to skills training, British Gas’ ‘Pools 4 Schools’ scheme physically puts swimming pools into schools and communities across the UK. Pools 4 Schools installs specially designed mobile pools in school halls and gyms, provides teachers and sometimes elite swimming stars for support and then opens them up to both… Continue reading 100,000 Lessons From British Gas’ Pools 4 Schools
Tag: Education
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
adidas’ World Cup Educational Initiatives
Official World Cup sponsor adidas aligned with South Africa’s Education Department to generate interest in education amongst South African kids. The brand leveraged its tournament rights to try link education and sport together in a positive and tangible way. The idea was to use World Cup to spark interest in education amongst South African… Continue reading adidas’ World Cup Educational Initiatives
