A powerful and poignant spot from Nike and Serena Williams, called ‘Voice Of belief’, leverages spiking interest in the iconic star and her sport linked to the 2018 US Open. The campaign, created by long-time Nike creative agency Wieden + Kennedy, links Williams’ return to the US Open this week to original footage from… Continue reading Nike Tennis Leverages Serena Williams’ US Open Return Via Poignant ‘Voice of Belief’ Campaign
Tag: Wieden + Kennedy
10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights. Long-time endorser Nike sought to build hype with a new ad released Thursday morning (5… Continue reading 10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
New Nike (Ode To) Air Commercial Sees Athlete Ambassadors & Amateurs Gasp For Oxygen
The latest dramatic Nike commercial celebrates what we all breathe…..air (and, of course, the trainers). A new ad promotes Nike VaporMax Air sneakers and is fronted by a blend of professional sports stars from the Nike sponsorship stable and amateur athletes all gasping for oxygen as they exert themselves. The 60-second spot starts… Continue reading New Nike (Ode To) Air Commercial Sees Athlete Ambassadors & Amateurs Gasp For Oxygen
Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Late November saw Formula One (F1) launch a new brand identity as new owners Liberty Media seek to re-engage its global fanbase. The brand refresh is spearheaded by a new logo, developed by Wieden + Kennedy London, which was unveiled via an integrated campaign leveraging the last race of the season – at Abu… Continue reading Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
‘Want It All’ is a multi-platform initiative, with national and local strands, that heralds the new NBA 2017/18 season. Lead by a spearhead TV commercial, set to Public Enemy’s ‘Shut Em Down’, it was created in harness with long-term Nike agency Wieden + Kennedy (Portland) and director by F Gary Gray (of Straight Outta… Continue reading Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile and sweat. The film, called ‘Smile’, celebrates the sacrifice and resilient mindset behind his track career and his beaming smile. Despite the title, and… Continue reading Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
As Nike announced just when its three chosen athlete ambassadors will take the Monza’s F1 track in northern Italy to try and run the first sub two hour marathon in history, the sportswear behemoth launched a three-phase, three day brand-owned lieve event product launch campaign called #Breaking2 that climaxed when Eliud Kipchoge clocked an unofficial… Continue reading Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
As the Autumn (Fall) marathon season starts in the USA, Nike Running has launched a new campaign celebrating simply the athlete who is last to cross the line, but to champion the imperfect journey of each and every runner. Led by an uplifting TV spot called ‘Last’, launched on 25 September, the brand is… Continue reading Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
Nike’s ‘Short A Guy’ Spot Fronts #TakeOnTJ Consumer Challenge
‘Short A Guy’, the new US Nike ad from Wieden + Kennedy, is a fun pick-me-up spot following the breathless athletic adventures of a sport kid showing off his skills by moving seamlessly from one pick-me-up game to another. The 90-second commercial starts with the youngster out skateboarding and follows him as he meets… Continue reading Nike’s ‘Short A Guy’ Spot Fronts #TakeOnTJ Consumer Challenge
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012. While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
