Nike continued to focus on inspiring youth and championing future generations and positive change with an Olympic-related phase of its ongoing ‘Play New’ platform called ‘Best Day Ever’. The sportswear giant’s hero Tokyo 2020 film brings to life a dream of what sport in particular and the world in general could be in the… Continue reading Nike’s Star-Studded, Future-Focused ‘Best Ever Day’ Film Builds Buzz Ahead Of Tokyo 2020
Tag: Wieden + Kennedy
Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
The latest epic and vibrant spot in Nike’s recently launched ‘Play New’ platform is called ‘The Land Of New Football’ and imagines a utopian footballing world of tolerance, diversity and inclusion. Leveraging spiking football fever around UEFA Euro 2020 and created by long-time agency partner Wieden + Kennedy, the creative sees the sportswear giant… Continue reading Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
Formula One Builds Buzz & Excitement Via Emotional New Season Launch Film
Ahead of the Bahrain Grand Prix, the opening race of the 2021 Formula One (F1) season, the series’ marketers teamed up with agency Wieden + Kennedy for its flagship new season launch film. Rolling out on 25 March ahead of the 28 March race, the spot asks fans (with tongue in cheek) to sit… Continue reading Formula One Builds Buzz & Excitement Via Emotional New Season Launch Film
Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Lose Count, the latest film in Nike’s ongoing ‘Stronger Than One’ social video series dedicated to empower NFL athletes and football players to create positive change in their communities, focuses on women’s flag football. Launched a few days ahead of Super Bowl LV, the sportswear behemoth’s spot (which didn’t actually run during the Big Game itself – despite… Continue reading Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
While flagship brand Budweiser sat out Super Bowl LV for the first time in 37 years, its parent company ABInBev (which holds the NFL official beer partnership) ran its first ever corporate commercial in 2021’s Big Game. The ad wasn’t really about the game, or even about the beer, but rather focused on the… Continue reading NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
The new NFL campaign, called ‘Bud Light Thursday Night Shoutout’, captures personal stories about how the featured black businesses began and seeks to bring together local communities while simultaneously promoting black-owned restaurants. The ad series, part of Bud Light’s ‘Thursday Night Shoutout’ NFL partnership, tells black-owned business stories through the perspectives of each restaurant… Continue reading Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do It’ in response to the protests sweeping the USA following the death of George Floyd after police in Minneapolis kneeled on his neck for almost nine… Continue reading Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Nike Star Studded Global #DreamCrazier ‘Dream Further’ Film Leverages Women’s World Cup
A week ahead of the FIFA Women’s World Cup, Nike kicked-off its flagship France 2019 global scene setting spot starring some of the tournament’s top players and running under the title ‘Dream Further’. This ‘Just Do It’ initiative continues Nike’s current, umbrella #DreamCrazy / #DreamCrazier brand platform and aims to inspire through the tagline… Continue reading Nike Star Studded Global #DreamCrazier ‘Dream Further’ Film Leverages Women’s World Cup
Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away. Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
A head of the 2018 Berlin Marathon Nike launched a powerful motivational tribute to Eliud Kipchoge: a promotion that predicted he would make history ahead of the race. The spot, part of the brand’s ongoing, umbrella ‘Just Do It’ anniversary series (see case study), turned out to be perfectly timed as the brand endorser… Continue reading Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
Nike Enters NFL Anthem Debate (& US Politics) As Kaepernick Fronts Its Anniversary Ad Campaign
Athlete activist Colin Kaepernick is the most notable face fronting Nike’s new 30th anniversary, integrated ‘Just Do It’ campaign. Several stars from the sportswear giant’s endorser stable appear in the creative, but it the former San Francisco 49ers quarterback (who has been without a team since he kick-started the NFL player protest against racial… Continue reading Nike Enters NFL Anthem Debate (& US Politics) As Kaepernick Fronts Its Anniversary Ad Campaign
