Tag: Travel/Transport

SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz

Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against Moreirense.   The initiative saw the airline and the club invite 128 season ticket holders to compete in a skills challenge before kick-off – with five… Continue reading SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz

The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup

In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright.   The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup

The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria

Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria

Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix

Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology.   Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix

Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals

A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals’.   Created by agency Officer & Gentleman (with production by Caviar Brussels and… Continue reading Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals

Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign

On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island.   The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign

Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game.   Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation

Holiday brand Haven launched a new campaign to mark its partnership with Team GB and build association and buzz ahead of the rearranged Tokyo 2020/21 Olympic Games which is led by a series of spots staring comic actress Kerry Godliman who offers her own unusual coaching style to some of the Team GB stars.  … Continue reading Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation

23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut

Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut

‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest

Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club.   Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest

Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’

To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app.   Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’