Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities. The programme was unveiled at a launch event prior to England’s friendly match with Germany that was fronted by Lidl ambassadors and former England internationals Sir Trevor Brooking… Continue reading Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching
Tag: Supermarket
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
One of many Olympic Games commercial partners activating around the one year to go until the start of Rio 2016, discount grocer Aldi ramps up its Team GB sponsorship with a countdown campaign and a new web TV channel showing just what British Olympians eat. As the German-based supermarket aims to strengthen its British… Continue reading Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
C4 Superhumans Retrun For Sainsbury’s Summer Series
After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’ The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series
Wimbledon 2013 > Win Sparks Murray Marketing Mania
There hadn’t been a British winner of the Wimbledon men’s title for 77 years, but on 7/7 Andy Murray finally did it. UK public interest was through the roof. BBC One’s 17.3m peak audience was the biggest TV event thus far of 2013 and the most watched Wimbledon final since 1990. It is the… Continue reading Wimbledon 2013 > Win Sparks Murray Marketing Mania
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an ambassador deal with the dual hosts of both programmes Ant & Dec. Britain’s fourth biggest supermarket, which has replaced Virgin Media as #BGT’s main sponsor… Continue reading Morrisons #BGT Sponsorship Leads Marketing Overhaul
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics came to a close – ‘Thanks For The Warm Up’. This ‘Warm up’ phase of the broadcaster’s campaign began on the final weekend of… Continue reading Thanks For The Warm Up Say C4 Paralympic Superhumans
Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
To promote its sponsorship of the London 2012 Paralympic Games Sainsbury’s has released a David Beckham-fronted webfilm and TV ad featuring the world’s most famous footballer wearing an eye mask and being put through his blind football paces by Team GB’s David Clarke. With both a cinema and TV release, as well as… Continue reading Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
