Tag: Streaming

Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN).   The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium.   The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup

Telemundo, which this year makes NFL history as the first US Spanish-language network to broadcast the Super Bowl, merges the worlds of football and football by leveraging the NFL showpiece in early February by using it to promote its other Big Game this year – the 2022 FIFA World Cup.   The media giant’s Super Bowl… Continue reading Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup

Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show

Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand.   The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show

Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign

Which is the most iconic shirt in Belgian football history?   That’s the question Belgian football fans were asked to decide in a fan engagement and coverage promotion from Eleven Sports to highlight its partnership with the Pro League.   The ‘Ultimate Shirt’ campaign, developed by agencies Sportizon and Hincha, was promoted through an integrated… Continue reading Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign

Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan

Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels.     As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan

Optus & Yahoo Create ‘Fans To Avatars’ WAFL Grand Final AR Fan Experience

Optus teamed up with Yahoo Creative Studios in early October to enable thousands of Australian footy fans to show their support in an entirely new way at the WA Football League (WAFL) Grand Final in Perth’s Optus Stadium in the form of a ‘Fans To Avatars’ augmented reality (AR) experience..   In an Australian sports stadium… Continue reading Optus & Yahoo Create ‘Fans To Avatars’ WAFL Grand Final AR Fan Experience

ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’

ESPN launched a new US campaign on 1 September that chronicles the evolution of sports viewership from a fan perspective to launch its ESPN+ as the ultimate sports streaming platform.   The marketing push was created with Austin creative agency Preacher and blends a mix of archive and contemporary footage to illustrate how, in addition… Continue reading ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’

Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment.   Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown

The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery.   The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown