July 2014 saw the retirement of New Yankees captain and genuine baseball legend Derek Jeter and in one of the stand out spoprts campaigns of the year, one that cut through the tidal wave of marketing marking his final game, was Nike’s ‘Re2pect’ tribute. (The ‘2’ represents Jeter’s New York Yankees shirt number). … Continue reading Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
Tag: Sports Apparel
Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
If you think former players spend their retirement sat at home watching football on TV then the opening scenes of Adidas’ latest World Cup ‘All In Or Nothing’ initiative, ‘House Match’, confirm your suspicions. But when legends Beckham and Zidane then challenge current stars Gareth Bales and Lucas Moura, to an impromptu kick about… Continue reading Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
Animated ‘The Last Game’: Nike #RiskEverything Part 3
Just three days before the big kick off and Nike Football rolls out its latest ‘Risk Everything’ blockbuster – a five-minute animated feature called ‘The Last Game’ Effectively the third spot-led major phase of its integrated, 360 global #RiskEverything World Cup ambush initiative, the plot sees cartoon versions of Nike player ambassadors on a… Continue reading Animated ‘The Last Game’: Nike #RiskEverything Part 3
Adidas Anthropomorphic Bruzuca World Ball Tour
Adidas is adopting an anthropomorphic approach to its marketing of the official ball of the 2014 World Cup – the Brazuca. A special version of the Brazil 2014 Brazuca was created for the campaign with no less than six cameras embedded into the ball – nicknamed ‘Brazucam’ – which was then sent on a… Continue reading Adidas Anthropomorphic Bruzuca World Ball Tour
Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
A month before Brazil 2014 kicks off FIFA partner rolls out a boot-led, product-focused thread within its ‘All In Or Nothing’ World Cup campaign called ‘Battle Pack’. The initiative launches the brand’s official World Cup footwear collection, in development since 2012, via a highly stylized spot featuring futuristic fighting tribes and powerful black and… Continue reading Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Nike, making the most of the early mover advantage it gained from signing up star draft prospect Johnny Manziel back in March, launched a new ad campaign on the morning of the NFL Draft leveraging the controversy around the young quarterback The sportswear behemoth’s pre-Draft message surrounding the endless talk and speculation about the… Continue reading Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Adidas Leverages EPL Climax In Realtime #UnlockTheGame
This season’s premiership is finally over and, while it was a Nike team (Manchester City) who claimed the trophy on the final day, it was rival sportswear giant adidas who arguably ran the best real time campaign leveraging one of the closets championships in years in the fork of ‘Unlock the Game’ The German… Continue reading Adidas Leverages EPL Climax In Realtime #UnlockTheGame
#BetterYourBest Links Asics Running To New Niche Sports
Asics has begun rolling out a multi-channel, multi-phase pan-European campaign to extend its strength in running apparel into other sport segments including rugby and tennis. Continuing its everyday athlete call-to-arms – ‘Better Your Best’ – the initial wave of work promoting its ‘Muscle Support’ collection is led by a new spot running across TV… Continue reading #BetterYourBest Links Asics Running To New Niche Sports
Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’. Revolving around the #whatittakes hashtag, the initiative places social media at its centre, this multi-platform campaign explores just waht it takes to be an Olympian (or more precisely, a… Continue reading Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike
FIFA partner adidas and Nike began a football marketing battle in the first week of December as adidas unveiled its new Brazuca ball for the 2014 World Cup in Brazil and Nike aimed to disrupt the official sponsor’s space with a viral launching its own latest Ordem ball. On 3 December, adidas unveiled the… Continue reading Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike
Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Nike has fired the first salvo in the Sochi 2014 Winter Olympic sports brand marketing war with the release of its seasonal, winter sports campaign in support of Russians who ‘embrace winter as their playground’ and challenges the viewer to #playrussian. Nike, a non-Olympic sponsor who many will see as ambushing official IOC partner… Continue reading Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Nike’s Brazil Shirt Launch Starts World Cup Kit Fight
Late November saw Nike kick off its 2014 World Cup Brazilian national team activation with its ‘Dare To Be Brazilian’ campaign and new national team shirt launch. The initial ‘Dare to be Brazilian / Ouse Ser Brasileiro’ work, created by agency Wieden+Kennedy, is fronted by five of the Brazilian side’s star players: Neymar, Thiago… Continue reading Nike’s Brazil Shirt Launch Starts World Cup Kit Fight
