Polartec, an innovative brand of incredibly resistant fabrics, launched a new mobile-based cycling initiative revolving around its athlete ambassador alliance with Alberto Contador called simply #FollowContador. Polartec activated its sponsorship of the Fundacion Contador Team through a mobile-led, participatory initiative taking place in 10 countries and fronted by Alberto Contador himself. With Polartec… Continue reading Polartech Digital Contest #FollowContador Leverages Kit Partnership With Fundacion Contador Team
Tag: Sporstwear
Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Early September saw Nike launch a blended sport and entertainment campaign that acts as a rallying cry to women – challenging them to ‘make the world listen’. The hero spot, directed by Coralie Fargeat, features an impressive team of female sports stars from its athlete and entertainer ambassador stable from around the world –… Continue reading Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
A striking new Nike campaign in Mexico, called ‘Juntas Imparables/Together Unstoppable’, aims to boost physical activity by recruiting women to team up and participate in a six-week, app-based sports challenge. This parallel marketing campaign and brand event aim to unite the strength, confidence and passion of all Mexican women in order to demonstrate how… Continue reading Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
For the end of August new season kick-off, a giant city-specific billboard was erected on the side of Juventus’ stadium asking new star striker Christiano Ronaldo ‘What Have You Done For Us Lately?’ The out-of-home poster, created by Wieden & Kennedy Amsterdam, was erected on the side of the super star’s new club stadium… Continue reading Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Nike’s latest blockbuster spot blends sport with music and culture in an attempt to mobilise Londoners through a dynamic, breathless ad featuring a galaxy of stars and citizens fronting a new campaign that is designed to showcase and support the vast array of athletic activities undertaken by those living in the UK capital. Spearheading… Continue reading Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage. The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
As the puck drops on the new National Hockey League (NHL) season, new kit supplier Adidas unveils its first official uniforms and ushers in the start of the season with an integrated campaign aiming to celebrate creativity in hockey and called ‘What If Hockey…’ This multi-platform initiative is spearheaded by a 30-second commercial, called… Continue reading Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
Multi-Platform ‘Pure Liverpool’ 4 Fans Campaign Launches New Balance’s Liverpool Kit
As the 2016/17 approaches its climax, Liverpool FC and kit supplier New Balance are rolling out a campaign called ‘Pure Liverpool’ promoting its new special 125th anniversary kit. The new home kit was unveiled on 27 April with a special film focusing on four loyal Liverpool fans who embody what it is to be… Continue reading Multi-Platform ‘Pure Liverpool’ 4 Fans Campaign Launches New Balance’s Liverpool Kit
New Balance’s ‘My Future Self’ Campaign Launches Sportswear Brand’s First New England Cricket Kit
‘My Future Self’ is a global campaign from new England cricket kit partner New Balance which is built around promoting the values, convictions and experiences that have shaped a set of world-class endorser athletes such as Joe Root, Heather Watson and Callum Hawkins. It centres on the self-improvement opportunities that elite athletes, amateurs and… Continue reading New Balance’s ‘My Future Self’ Campaign Launches Sportswear Brand’s First New England Cricket Kit
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
