Springboks shirt sponsor MTN launched its #WeGotYouBokke campaign on 9 July to generate buzz, drive support and use the power of sport can unite the nation ahead of the 2019 Rugby World Cup The initiative, developed with TBWA, was unveiled at an event in Hyde Park Corner’s House Of Events (Sandton,, Johannesburg) which attended… Continue reading Springboks Shirt Sponsor MTN’s RWC ‘We Got You Bokke’ Campaign + Kick & Win Contest
Tag: Shirt Sponsor
RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament. This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
Paddy Power announced a new Huddersfield shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts. Launched a week ahead of The Championship 2019-20 season, this PR led initiative saw Paddy Power unveil a spoof shirt sponsorship campaign – initially with Huddersfield Town FC, then later with Motherwell and Newport – that actually… Continue reading Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Manchester City and kit partner Puma revealed the club’s new home and away strips for the 2019/20 season with a campaign that pays tribute to city’s industrial and cultural heritage (and which also feature the club’s 125th anniversary crest). A purple accented new home kit includes a ‘woven jacquard wave pattern’ through it to… Continue reading City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Chelsea FC / Hyundai UK – ‘For The Fans: Hyundai FC’
Chelsea official partner and sleeve sponsor Hyundai UK expands its ‘supporters first’ #ForTheFans concept through a grassroots football programme called ‘Hyundai FC’. Chelsea’s official automotive sponsor teamed up with local UK Hyundai dealerships for a nationwide programme offering football experiences, coaching and kit for amateur clubs, players and fans working with boys and… Continue reading Chelsea FC / Hyundai UK – ‘For The Fans: Hyundai FC’
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
Manchester City / Etihad Airways – Freestyle World Tour
Manchester City FC’s main partner Etihad Airlines’ digital-first, travel-inspired content series to promote key destinations to fans and general consumers. A campaign in which Manchester City’s shirt and stadium sponsor Etihad worked with the club, the manager, players and agencies RD Content and Unruly to create a global skills challenge – running from… Continue reading Manchester City / Etihad Airways – Freestyle World Tour
Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
As the new NRL season kicks off, Mazda celebrates its new back of shirt sponsorship deal with the New Zealand Vodafone Warriors with a new synergy led campaign called #BelieversInBetter. Mazda, which has teamed up with the Auckland based team for the 2019 NRL season, worked with creative agency 99 on a campaign that… Continue reading Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Carling launched the second phase of its new 2019 ‘Made Local’ UK campaign with a TV spot and long-form docu-film focused on its support for LGBTQ+ inclusive amateur football team Black Country Fusion FC. The campaign is spearheaded by a television commercial that introduces the team and its players and managements: ‘This is Wednesfield. Meet… Continue reading Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
