LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
Tag: Russia 2018
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time FIFA partner Coca-Cola’s South Pacific division debuted the first phase of the campaign in May. Developed in harness with sport and entertainment agency Gemba and… Continue reading Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video
A month ahead of Russia 2018, the Football Association announced England’s FIFA World Cup team through some of the country’s most passionate young fans. As well as the usual press conference and linked media and PR work fronted by men’s team manager Garath Southgate flanked by several suits, the FA simultaneously rolled out a… Continue reading The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video
Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Close friends and FC Barcelona teammates Lionel Messi and Luis Suárez become feisty and fierce competitors in Gatorade’s largest every global campaign leveraging/ambushing Russia 2018. The new campaign, which was developed with agency TBWA/Chiat/Day Las Angeles and which rolled out more than a month ahead of the start of the FIFA World Cup, is… Continue reading Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of drones and a collection of high-tech beer mugs. The campaign, called ‘Light Up The FIFA World Cup’, champions Budweiser’s dream of bringing people together while… Continue reading Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever
The American based, Kellogg’s owned brand of potato and wheat-based stackable snack chips, Pringles, is again ambushing the World Cup with a Russia 2018 campaign led by a global TV spot that promotes a football-themed giveaway.   Links: Pringles https://www.pringles.com
