Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Tag: Rebrand
Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Tennis Australia worked with agency Clemenger BBDO to show support to the country’s tourism industry by rebranding the first Grand Slam of the year to ‘Australia is Open’. Launched through an integrated, mid-tournament campaign, the initiative sought to support Australia’s tourism industry in the wake of the recent bushfires. A multi-channel campaign launched… Continue reading Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign
Over a 48 hour period, professional cycling’s dominant team bid farewell to its former title sponsor Sky with a ‘Thank You’ spot and then welcomed its new owner Ineos by launching a rebranding campaign. After an incredible 10-season journey, the team declared its pride in racing as Team Sky for a decade with a… Continue reading Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign
Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Major League Lacrosse (MLL) launched an identity rebrand across its assets – including its logo, website, social media, the draft, player videos and its umbrella creative approach – in order to reposition and become faster, more aggressive, innovative and more player focused. The new logo, which aims to reflect the young, intense, and bold… Continue reading Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out. The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Visa has rolled out a dual-pronged welcome home campaign in tribute to the England team’s efforts at Russia 2018: it partnered with Transport for London (TFL) for a short stunt to rename Southgate tube station ‘Gareth Southgate’ for 48 hours and ran a tactical print ad in tributes to the team’s tournament performance. The… Continue reading Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Activating its rights a top tier partner and as the official beer of the Belgium national team, beer brand Jupiler changed its name for the duration of the FIFA World Cup to, simply, Belgium. Announced at a beer brand organised press conference, the name change even saw every reference to Jupiler removed from the… Continue reading Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand
A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but also double as Berlin transit passes. The EQT Support 93/Berlin is a design and utility partnership product: developed in an alliance with the city’s public… Continue reading Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand
AFL ‘You Make The Game’ Aims For League-Wide Reboot
The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After the Essendon/ASADA debacle, declining attendances and a sense of supporter disenchantment, the league’s latest marketing initiative aims to bring the fan-focused, feel-good factor back to the… Continue reading AFL ‘You Make The Game’ Aims For League-Wide Reboot
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
