KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
Tag: Qatar 2022
French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
Women’s Aid ‘He’s Coming Home’ Raises Awareness Of Unacceptable Link Between Football & Domestic Abuse
Built on the tragic and unacceptable fact that while football does not in itself cause domestic abuse, existing abuse typically intensifies during major tournaments, Women’s Aid leveraged Qatar 2022 and the International Day for the Elimination of Violence Against Women to raise awareness with a chilling film called ‘He’s Coming Home’. The UK charity,… Continue reading Women’s Aid ‘He’s Coming Home’ Raises Awareness Of Unacceptable Link Between Football & Domestic Abuse
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’. Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Pringles leveraged spiking soccer interest in Japan around the 2022 FIFA Men’s World Cup with a football-themed, TV-led campaign called ‘Kick-Off The Fun’, The campaign saw Pringles team up with Geometry Ogilvy Japan, Ogilvy’s Singapore and Thailand offices and Great Guns Asia and the hero commercial was helmed by Director Tal Zagreba. The… Continue reading Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
Sports media publisher The Athletic is offering advice, hope and solace to UK football fans in the form of a 2022 FIFA Men’s World Cup engagement initiative titled the ‘Emergency Football Hotline. Devised in tandem with creative agency Harbour, the US/UK focused subscription-based sports website, offers soccer supporters an outlets for their tournament-linked anguish,… Continue reading The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
