Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Tag: Qatar 2022
Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves. The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus. The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
