Sports drink market leader Gatorade’s latest South American campaign celebrates the glory of sweating with an integrated, functional campaign spearheaded by a 90-second spot titled ‘Sweating Is Glory’. The hero commercial, created by agency Isla and production studio Stink São Paulo, shows sweat like few films ever have before and suggests that sweat should… Continue reading Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’
Tag: PepsiCo
Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
PepsiCo leveraged its UEFA partnership with a campaign from its Frito-Lay brand Lay’s leveraging the last-16 round of the Champions League (UCL) with a Lionel Messi led commercial extending the chip brand’s ‘No Lay’s, No Game’ global campaign. Dropping on 2 March and developed by creative agency Slap Global, the Messi spot sees the… Continue reading Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence. Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave
The ‘Pepsi 18 Week Pack’ is the grand prize in the longtime NFL sponsor’s new season sweepstakes sitting at the heart of the league’s official soft drink’s football-focused ‘Better With Pepsi’ activation programme. Launched on 7 September, 24 hours ahead of the start of the 2022/3 season, the ‘Pepsi 18 Week Pack’ – named… Continue reading The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’. The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad. The soft drink’s unmissable projection onto the iconic cliff edge was also echoed in the hometowns of the victorious players including team captain and midfielder Leah… Continue reading Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
