PepsiCo leveraged its UEFA partnership with a campaign from its Frito-Lay brand Lay’s leveraging the last-16 round of the Champions League (UCL) with a Lionel Messi led commercial extending the chip brand’s ‘No Lay’s, No Game’ global campaign. Dropping on 2 March and developed by creative agency Slap Global, the Messi spot sees the… Continue reading Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
