Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative. During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and… Continue reading Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Tag: Microsite
UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch
The start of March saw UBS celebrate 10 years as a partner of the Mercedes-AMG Petronas Formula One Team, the series’ dominant team of the last decade, through a social spot which saw the brand sit down and discuss the successful collaboration with some of the team’s famous faces. The spot, which runs across… Continue reading UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch
Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Mid December saw Chelsea FC teamed up with its shirt sponsor ‘Three’ to launch a fresh cause initiative aimed at encourage fans to ‘support someone else’ this Christmas. Leveraging the season of good will, the campaign urges the club’s supporters to take a little time out during the festive season to reach out to… Continue reading Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
Late October saw Budweiser activate its sponsorship of the National Women’s Soccer League (NWSL) in the USA with a campaign called ‘Future Official: It’s Worth Watching’ which challenges other brands to become future sponsors. This partner drive to bring new brand sponsors on board follows the beer brand’s post-World Cup #WontStopWatching campaign which sought… Continue reading Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Vodafone Ireland, the official sponsor of the Irish rugby team, teamed up with sports equipment brand Gilbert to launch ‘Ireland’s Ball’ ahead of the Rugby World Cup. Launched to leverage the pre Japan 2019 friendly, warm up matches, ‘Ireland’s Ball’, which was developed in harness with creative agency JWT Folk, runs under the telco’s… Continue reading Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Mid August saw the New Zealand Blood Service leverage spiking rugby interest by teaming up with Sir Graham Henry for a new blood donation drive called ‘The World’s Biggest Reserve Bench’. The campaign, developed with agency YoungShand, sees Henry on a mission to help save Kiwis’ lives by encouraging and recruitment people to join… Continue reading NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Sportsbet.io ‘Defy The Odds’ Campaign Activates CONIFA European Football Cup Sponsorship
Launched at the start of June, Sportsbet.io’s ‘Defy The Odds’ campaign showcases a series of extraordinary stories of players, coaches, fans and officials, who have all defied the odds to take to the world stage at the upcoming CONIFA Sportsbet.io European Football Cup 2019. Developed in harness with London based creative agency Dark Horses and… Continue reading Sportsbet.io ‘Defy The Odds’ Campaign Activates CONIFA European Football Cup Sponsorship
World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
21 May saw World Rugby launch a campaign to grow women’s rugby globally called ‘Try And Stop Us’ which aims to further increase participation, engagement and exposure among fans, players, clubs and all parties involved in the sport. The multi-platform initiative revolves around the concept that when someone chooses to start playing rugby, it is… Continue reading World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
A new phase of the ‘I Touch Myself’ campaign leveraging October’s International Breast Cancer Awareness month sees Serena Williams record and release a version of the initiative’s anthem to remind women to examine their breasts for early signs of breast cancer when they are getting dressed each day. Released as a music video, helmed… Continue reading Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
