The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
Tag: International
INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers. The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
Polartech Digital Contest #FollowContador Leverages Kit Partnership With Fundacion Contador Team
Polartec, an innovative brand of incredibly resistant fabrics, launched a new mobile-based cycling initiative revolving around its athlete ambassador alliance with Alberto Contador called simply #FollowContador. Polartec activated its sponsorship of the Fundacion Contador Team through a mobile-led, participatory initiative taking place in 10 countries and fronted by Alberto Contador himself. With Polartec… Continue reading Polartech Digital Contest #FollowContador Leverages Kit Partnership With Fundacion Contador Team
Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Gatorade rolled out a new global football campaign, fronted by player ambassadors Lionel Messi and Gabriel Jesus, revolving around perspiration and titled ‘Make Them Sweat’ The initiative, created in collaboration with agency TBWA\Chiat\Day, runs under PepsiCo’s official UEFA partnership and leveraged the quarter finals of the UEFA Champions League. Gatorade leverages its status… Continue reading Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
One significant regional strand of FIFA global partner Coca-Cola’s Russia 2018 activation sees the soft drinks behemoth encourage football fans to prepare for the tournament with an integrated initiative running across multiple channels targeting both at-home and on-the-go consumption. The initiative – which runs out in local formats across the region from mid May… Continue reading Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick). Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters. The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season. In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range. In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
June sees Swedish car brand Volvo leverage rising interest in football and particularly Euro 2016 by releasing a new campaign fronted by the country’s captain and soccer superstar Zlatan Ibrahimovic. The campaign, developed with agency Forsman & Bodenfors, spans social media, digital, video on demand and its TV work will air in various markets to… Continue reading Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
The latest instalment in Carlsberg’s rich Euro 2016 activation sees the official beer brand team up with French football legend Marcel Desailly to re-imagine the French revolution in an international TV spot called ‘If Carlsberg did La Revolution’. The latest strand of its expansive tournament creative sees the UEFA partner link up with the… Continue reading Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
