Tag: Community

Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products.   The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship

As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans.   The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship

Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme

On 17 November, days ahead of the 2022 FIFA Men’s World Cup kick-off, Football Australia leveraged spiking soccer excitement to launch a fresh wave of its ‘Play Football’ participation programme designed to encourage everyone to find their place in football and to join their local team   The campaign, created in harness with agency Blood… Continue reading Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme

West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign

UK bank Barclays – a long-time football sponsor as the official partnership with the Premier League for the last 20 years, as well as title sponsorships of the Barclays Women’s Super League and the Barclays Women’s Championship – teamed up with West Ham United FC striker Michail Antonio for a short film showcasing the aims… Continue reading West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign

Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign

NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game.   The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign

‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB

Major League Baseball teamed up with MLB The Show 22 and Canada’s OLG (Ontario Lottery and Gaming Corporation) to honour an historic Ontario baseball team from 1934 in an in-game initiative called ‘Chatham Plays On’.   To bring to life OLG’s commitment to Ontario communities in an authentic and tangible way, the innovative digital, in-game… Continue reading ‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB

NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community

Relaunched on 15 September during Latino Heritage Month, the latest iteration of the NFL’s season-long ‘Por La Cultura’ initiative launched led by a logo tweak and hero film supported by national and local on-the-ground activities all of which seek to act as an ode to a vibrant and diverse community and to amplify Latino voices… Continue reading NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community

Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation

The neighbourhood social network Nextdoor activated its exclusive, multiyear partnership with Canadian MLS team Toronto FC through a flagship gameday ‘Neighbor of the Match’ initiative featured at home games throughout the 2022/3 season which celebrates the neighbourly actions of fans making a difference in their communities.   Fans are invited to nominate people via the brand/club… Continue reading Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation

NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign

US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’.   Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign

Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative.   Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive

A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community.   Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive