P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of The Whiff’. Head & Shoulders is putting its money its own, and Wilson’s, mouth is – literally. Starting from Opening Day, for every ‘whiff’… Continue reading Head & Shoulders Launches MLB’s ‘Season of the Whiff’
Tag: Community
Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’. It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
O2 Ireland’s Play Them Next Has Local Community Focus
An above-the-line phase (TVC, outdoor and print) aims to raise awareness of O2’s sponsorship of Ireland’s rugby union team as they head off to the Rugby World Cup in New Zealand. But it also aims to drive viewers on to the campaign website With the objective of counteracting the remoteness of the New… Continue reading O2 Ireland’s Play Them Next Has Local Community Focus
Kraft Hockeyville Goes From Strength To Strength
Title sponsor Kraft partners with the National Hockey League Players Association (NHLPA) and CBC in this award winning community based programme which has become a staple in the Canadian community calendar. The concept offer communities throughout the country a unique skill-based game which offers winners the chance to attracting the world’s best players to… Continue reading Kraft Hockeyville Goes From Strength To Strength
100,000 Lessons From British Gas’ Pools 4 Schools
A direct, immediate and physical approach to skills training, British Gas’ ‘Pools 4 Schools’ scheme physically puts swimming pools into schools and communities across the UK. Pools 4 Schools installs specially designed mobile pools in school halls and gyms, provides teachers and sometimes elite swimming stars for support and then opens them up to both… Continue reading 100,000 Lessons From British Gas’ Pools 4 Schools
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
