To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see adidas use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch. The adidas-backed official Tumblr football profile is… Continue reading Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
Tag: Clothing
Nike Mexico Online Auction: Pay In Kilometres Not Cash
The US-based sportswear giant is encouraging engagement with Nike+ in Mexico by letting runners pay for exclusive Nike products with kilometres instead of cash. Nike Mexico ran an online auction site to sell a set of exclusive products. But the auction had a twist – the only currency one could pay with was… Continue reading Nike Mexico Online Auction: Pay In Kilometres Not Cash
H&M’s ‘Kiss For A Cause’ Coachella Campaign
H&M’s ‘Kiss for a Cause’ campaign is dedicated to raising funds and awareness for Fashion Against AIDS. Just one of several cause-related campaigns that the high street fashion retailer, this summer saw the campaign activate across several platforms based around the Coachella music festival. For those at the festival, the initiative focused on the… Continue reading H&M’s ‘Kiss For A Cause’ Coachella Campaign
Levi’s Film Workshop: Art In The Streets
The Levi’s Film Workshop has produced a new film charting the history of graffiti as the centrepiece of the Art In The Streets Exhibition in the Geffen Contemporary at MOCA. The brand’s movie workshop programme has released ‘Outside In’ – chronicling the MOCA’s Art In The Streets exhibition celebrating graffiti The exhibition… Continue reading Levi’s Film Workshop: Art In The Streets
Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Blockbuster new TVC featuring a slew of big name brand ambassadors promotes adidas’ official 2012 kit supplier status – but how many of these stars will actually be competing in London? The spot, which includes Messi, Beckham, Rose and even Katie Perry, unites a number of adidas sub-brands alongside ‘Originals’. The aim is… Continue reading Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Levi’s Ready To Make Braddock Work
Levi’s ‘Ready To Work’ commitment to revitalising and redeveloping the Pennsylvania town of Braddock is part of the brand’s wider ‘Go Forth’ idea. Whilst not officially a sponsorship, Levi’s partnership with Braddock sees it provide two years of financial and legal support that spans support for a community centre, an urban farm, as well as… Continue reading Levi’s Ready To Make Braddock Work
Hugo Boss Competition To Dress McLaren’s Drivers
March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button. It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers
Puma’s Pop Up City Backs Il Mostro Volvo Race
Part pop up store, part wondering brand destination – Puma City is backing the sports brand’s sponsorship of iL Mostrosailing’s Volvo Ocean Race bid and is coming to a quayside near you. The building, which is on tour of the harbours used as bases in the 2008/9 Volvo Ocean Race, is an 11,000… Continue reading Puma’s Pop Up City Backs Il Mostro Volvo Race
Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
As the summer arrives, Levi’s is reviving the American Open Air Movie tradition by sponsoring an initiative with Alamo to screen nine iconic films – in a location where a key scene was actually shot. Under the umbrella of the ‘We are all workers’ idea, the US jeans giant collaborates with Texas based… Continue reading Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
adidas’ World Cup Educational Initiatives
Official World Cup sponsor adidas aligned with South Africa’s Education Department to generate interest in education amongst South African kids. The brand leveraged its tournament rights to try link education and sport together in a positive and tangible way. The idea was to use World Cup to spark interest in education amongst South African… Continue reading adidas’ World Cup Educational Initiatives
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign. The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.… Continue reading Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
