Activation via new media platforms or future facing technology was in short supply when it came to the launch of the partnership between F1’s Lotus Racing and fashion brand Hackett. Rather the focus was on traditional platforms and particularly Hackett’s products themselves. Hackett became the team’s Official Clothing Supplier for the 2010 season and… Continue reading Hackett & Lotus Focus On Heritage, Style & Clothing
Tag: Clothing
Blogger Dangle Is Nike Canada Hockey Frontman
Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
Levi’s Teams Up With Trouble TV To Target Youngsters
Levi’s looks to boost brand perception among high spending youngsters with its first TV sponsorship tie up with Bump ’n’ Grind on Virgin’s Trouble TV youth channel to support dance talent. Research showed that youngsters are not only fickle in their tastes they’re also big spenders on fashion clothing, so the jeans giant aims… Continue reading Levi’s Teams Up With Trouble TV To Target Youngsters
