It’s been a big few weeks for women’s professional sports – from Marianne Vos winning the biggest ever Pro Tour bike race and French club Clermont Foot appointing Helena Costa as manager (the first ever professional female coach for a male team in the top two divisions of any of Europe’s big five football leagues)… Continue reading Boy V Girl Cagefight Drives Domestic Abuse Awareness
Tag: Charity
Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Leveraging media interest in the Academy Awards, anti-slavery charity Hope for Justice has rolled out a tactical good cause guerrilla style campaign to highlight the tragedy of modern slavery. Leveraging publicity surrounding this year’s ‘best Picture’ Oscar winner ’12 Years a Slave’, the organisation and its agency Dare has launched a print and Twitter… Continue reading Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
NRL Launch State Of Mind CSR Campaign At State Of Origin
Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series. Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin
Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly. To much local fanfare and described with a great deal of excitement, a ‘special event’ for the media and the fans was held on 15 January to… Continue reading Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
Amnesty’s Shazam Music App For Humans Rights Campaign
Amnesty International teamed up with music recognition app Shazamto to create a campaign that aims to put pressure on authorities around the world who transgress basic human rights. The partnership used Shazam as a digital signature collection mechanism. Indeed, it started like any other petition drive, but this time each digital signature would release… Continue reading Amnesty’s Shazam Music App For Humans Rights Campaign
State Farm & MLB’s CSR-Led Online ‘Go To Bat’ Game
Baseball fans across the USA pitched for their favourite charities as part of the State Farm’s ‘Go To Bat’ program. Thousands of fans from coast to coast participated in the online State Farm campaign and helped various charities win $205,000 worth of donations during the second half of the 2011 Major League Baseball (MLB)… Continue reading State Farm & MLB’s CSR-Led Online ‘Go To Bat’ Game
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
Mitsubishi Diverts NOTW AdSpend To Childline
The automotive brand demonstrated its low latency credentials as it diverted its News Of The World advertising spend to kids charity Childline. The move came in response to the widespread phone hacking allegations against News International’s top selling Sunday tabloid – particularly that the newspaper’s tapping of missing teenager Milly Dowling’s mobile. Mitsubishi… Continue reading Mitsubishi Diverts NOTW AdSpend To Childline
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast food giant KFC. The animal rights group is urging the Ravens to reconsider their official chicken sponsor and to drive home their argument have launched… Continue reading PETA Challenges KFC’s Ravens Sponsorship
Sony’s eRead Twitter Feed For World Book Night
Sony sponsors a live Twitter-based virtual book club discussion (hashtag #agooderead ) on the new Margaret Atwood novel The Blind Assassin – a two hour, real time, interactive online chat at @WorldBookNight. A Good eRead saw Margaret Atwood fans participated in a two hour, real time, online discussion on her latest book The Blind… Continue reading Sony’s eRead Twitter Feed For World Book Night
VW’s 24-Hr Support For Tremblant Ski Racers
VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them motivated during the event. The Tremblant is not just a ski marathon, but also a charity fundraiser and a music festival. And while spectators and… Continue reading VW’s 24-Hr Support For Tremblant Ski Racers
