As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Tag: Anthem
Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Insurer Edelweiss’ multi-platform #iAmTeamIndia campaign aims to generate support for the Indian Olympic team and spans traditional advertising, interactive digital and social assets, an inspirational anthem and an e-book which urges the nation’s athletes to ‘Go fearless, entire India is with you’. Edelweiss, the official Indian Olympic Association sponsor (IOA), has worked with Scarecrow… Continue reading Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Samsung’s latest global strand of Olympic Games activation ties together several national anthems from around the world to form what it describes as a song of international unity – The Anthem – which is the brand’s marquee Olympics spot. The advertising arm of the global campaign is led a new TV and digital spot,… Continue reading IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event. The campaign’s title is a play on the brand’s umbrella ‘Live For Now’ big idea and the work launched on the same day great rival and official FIFA sponsor Coca-Cola’s… Continue reading Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
