As the Rio 2016 Olympics began the USA Women’s National Team rolled out a series of creative animated films to help fans get to know the players. An introductory spot introduces the series. Charming and personal, each video tells a true story about each player that reflects their personality and character and… Continue reading Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series
Tag: Animation
Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
Sprint star Usain Bolt has partnered with Gatorade on a stunning life story animation ahead of the Summer Olympics called ‘The Boy Who Learned To Fly’. The seven-minute video, created by MoonBot Studios, explores the athlete’s journey from dreaming kid to world record holding global sprint superstar in 3D. The story loosely traces Bolt’s life:… Continue reading Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
O2 has leveraged its England Rugby rights through a rousing animated film urging the whole country to get behind the host nation team during the tournament in the next phase of its Rugby World Cup world. Continuing its ongoing, multi-phase ‘Wear The Rose’ initiative, this latest campaign (which takes a phrase creative approach) will… Continue reading Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
Mid March saw Channel 4 unveil 4Creative’s latest startling TV campaign, called ‘The Outsider’, promoting the 2015 Crabbie’s Grand National Festival The 60-second animated spot, beautifully produced by Nexus, tells a cartoon fantasy story of ‘The Outsider’ – a unicorn foal with underdeveloped wings and a twisted horn who is shunned for being different… Continue reading C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
FIFA ‘Elements’ Work Against Discrimination & Manipulation
The first week of June saw FIFA also launch a new global campaign, ‘Elements’ aiming to raise awareness about crucial issues in football and how it is tackling these challenges. Led by a series of TV spots which will run on official broadcasters around the world during the 2014 World Cup, Elements aims to… Continue reading FIFA ‘Elements’ Work Against Discrimination & Manipulation
Animated ‘The Last Game’: Nike #RiskEverything Part 3
Just three days before the big kick off and Nike Football rolls out its latest ‘Risk Everything’ blockbuster – a five-minute animated feature called ‘The Last Game’ Effectively the third spot-led major phase of its integrated, 360 global #RiskEverything World Cup ambush initiative, the plot sees cartoon versions of Nike player ambassadors on a… Continue reading Animated ‘The Last Game’: Nike #RiskEverything Part 3
Toshiba & NASA’s Time Square New Year Video Celebration
Toshiba, the official sponsor of the Times Square New Year’s Eve Celebration, ran the iconic countdown to midnight by playing it out on Toshiba Vision’s huge Times Square LED screen atop One Times Square. Prominently positioned below the famous New Year countdown ball, Toshiba’s massive signboards (known collectively as “Toshiba Vision’) serve twin promotional… Continue reading Toshiba & NASA’s Time Square New Year Video Celebration
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
