The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
Tag: International Paralympic Committee
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a new grassroots-to-high performance programme called ‘PARA SPORT’. The initiative sets out to support National Paralympic Committees (NPCs) and International Federations by linking activities, events and… Continue reading IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement
A week ahead of the start of the Tokyo 2020 Paralympics, the International Paralympic Committee (IPC) teamed up with the International Disability Alliance (IDA) to launch an initiative called #WeThe15 designed not just to be a marketing campaign but to start a movement to put disability at the heart of the inclusion agenda. Developed… Continue reading IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement
BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics. Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities. Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Leveraging its status as an International Partner of the International Paralympic Committee (IPC), Citi has leveraged members of its Paralympic athlete ambassador stable for a Black History Month campaign focused on US and UK BMAE Paralympians and their own equality-focused cause projects. The campaign revolves around a series of social spots hosted on Citi’s… Continue reading IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
