Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Tag: Heineken
Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
As the official beer partner of UEFA Euro 2020, Heineken UK created a branded ‘Stadium In A Box’ activation home fan pack which includes an authentic stadium dugout chair, a spectator backdrop, official tournament merchandise, plus gourmet match-day food delivery vouchers and, of course, a branded fridge full of Heineken The idea is based… Continue reading Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’
Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced in April) through an integrated ‘Choose Your Way To Live’ campaign promoting its low-carb, low-calories Amstel ULTA and Amstel 0.0 beers. The idea is to demonstrate… Continue reading Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Heineken Ireland celebrated rugby rivalries with the launch of a campaign called ‘The Perfect Match’ in late March to leverage its status as the title sponsor of the European Rugby Champions Cup knockout stages. The campaign explores how rivalries co-exist within fan personal relationships. The activation is led by a hero TVC which… Continue reading Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
On 5 and 6 September Heineken leveraged its rights as the official beer of Formula 1 by bringing together lockdown balcony musicians from across Italy for a unique performance to start the Gran Premio Heineken d’Italia 2020. For the Monza race, Heineken united the musicians to perform the Italian national anthem as part of… Continue reading Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
British Grand Prix Drive-In For NHS Workers – Heineken & F1
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% no alcohol brand via an immersive, in-person activation for local NHS workers on the Covid-19 front line built around a drive-in, giant screen race viewing and hot lap experience. Territory: UK Agency: Edelman Objectives Heineken… Continue reading British Grand Prix Drive-In For NHS Workers – Heineken & F1
F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers
Official Formula 1 partner Heineken promoted its Heineken 0.0% in the UK by hosting a 70th Anniversary Grand Prix celebration with a socially distanced drive-in race screening and experiential event for healthcare workers on 9 August at Mercedes-Benz World in Weybridge. The full-day experience was designed to thank frontline healthcare staff who have gone… Continue reading F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
