Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
