Dance More, Drink Slow (#DMDS) is a Heineken responsible drinking campaign spanning 12 markets aimed at testing the hypothesis that the better the music, the more likely people are to hit the dance floor, and consequently drink less. The music and dance led initiative was not a classic sponsorship, but rather a partnership between… Continue reading Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Tag: Heineken
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Heineken & Spotify Link On Finnish Festival Playlist App
Early June saw the international beer brand launch a user-generated playlist competition for Finnish music festivals called ‘Playlist Guru’. Heineken has collaborated with Finnish agency 358 Helsinki to build a Facebook-based music tool that enables users to create Spotify playlists for three Finnish music festivals: Turku Modern, Kuudes Aisti and Blockfest. Users simply… Continue reading Heineken & Spotify Link On Finnish Festival Playlist App
The London 2012 Heineken Holland House Virtual Tour
Heineken has rolled out a virtual glimpse of Holland Heineken House – the official house of the Netherlands Olympic Committee (NOC) at the London 2012 games. During the Games, North London’s Alexandra Palace will host Dutch activities, bars, restaurants and appearances by top DJs and performers. Holland Heineken House will open on… Continue reading The London 2012 Heineken Holland House Virtual Tour
Fosters Funny Facebook App & New Partridge Series
Foster’s has rolled out an app for Facebook’s Timeline to showcase its exclusive digital comedy content on Fosters Funny. The Fosters Funny Facebook App, created by Lean Mean Fighting Machine, launched in the second week of February. It enables users to watch video content of episodes, clips, trailers and outtakes. Videos are… Continue reading Fosters Funny Facebook App & New Partridge Series
Heineken’s Personal U-Code Campaign At Opener Festival
Unsurprisingly, considering their huge audiences of tech savvy young music fans armed with smartphones and eager to meet likeminded people, music festivals have become prime properties for sponsor tagging initiatives focused on linking people. For example, at the 2011 Heineken sponsored Opener Music Festival in Gydynia (Poland’s biggest music festival), the name sponsor… Continue reading Heineken’s Personal U-Code Campaign At Opener Festival
Heineken’s The Spot Boosts Latino Culture Sponsorship
Heineken continues to roll out sponsorship initiatives backing Latino creative culture. From music and film, to dance, art, performance and education, the beer brand continues to emphasise its international values and reach by engaging with the Latino community. In its latest initiative the brand has launched ‘The Spot By Heineken’ in partnership with… Continue reading Heineken’s The Spot Boosts Latino Culture Sponsorship
Heineken Tweet Map: Wembley To The World
Heineken used the Champions League Final to drive home its new, unique position as the world’s first and only genuinely global beer brand. Activation was based on the umbrella universal campaign built around the ‘Open Your World’ idea. With an emphasis on new technologies, Heineken connected the London Wembley physical event to a the… Continue reading Heineken Tweet Map: Wembley To The World
