At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’. The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
Tag: Anthem
Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’. The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme. The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
Johnnie Walker, which became a partner of Angel City Football Club in June 2021, teamed up with musicians Brittany Howard and Tia P to produce the club’s official anthem – the first original anthem for a US women’s professional sport team. Kicking off our @weareangelcity partnership with ‘Running With The Angels’, the official hype… Continue reading Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve. The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
BCCI streaming partner Disney+ Hotstar promoted its IPL 2021 coverage ahead of the 9 April first ball by rolling out its tournament anthem called ‘India Ki Vibe Alag Hai’. Launched on 7 April, the three-minute ‘India’s Vibe Is Different’ anthem and accompanying spot was conceptualised by the Disney+ Hotstar in-house marketing team and electronic… Continue reading Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The start of March saw The North Face launch a brand campaign called ‘Never Stop’ celebrating women around the world who push boundaries, who summit mountains big and small, who are proud to be different and to start journeys so others can follow. The campaign, developed by agency Mongoose, sees the brand seek to… Continue reading The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
The Minnesota Timberwolves unveiled a brand new campaign, called ‘Raised By Wolves’, on 23 December to unleash a new team attitude and generate buzz around the start of the 2020-21 season. The campaign was conceived and created by the team’s Minnesota-based creative and media agency of record Fallon in collaboration with Timberwolves executives, coaches… Continue reading Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
