Budweiser’s has begun rolling out its Brazil 2014 FIFA World Cup sponsorship campaign – ‘Rise As One’ – which ‘celebrates the moments that unite and inspire fans’ around the world. The campaign is described by the brand as a ‘holistic creative platform, is fronted by a global launch commercial developed in partnership with agency… Continue reading Bud’s Global FIFA World Cup Campaign – ‘Rise As One’
Tag: Teaser
Canadian Tire’s NHL Winter Classic ‘Ice Truck’ Campaign
Canadian Tire put its Motomaster Eliminator battery to the ultimate test in a flagship commercial for NHL Winter Classic that saw it appear in the world’s first working ice truck. The project saw the Canadian Tire retailer leverage one of hockey’s biggest annual events – one indeed officially sponsored by Bridgestone thus making the… Continue reading Canadian Tire’s NHL Winter Classic ‘Ice Truck’ Campaign
Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Pepsi linked two of its major sponsorships – the NFL and The GRAMMYs – by introducing the first ‘GRAMMYs Halftime Show’ during this year’s music awards extravaganza. For the first time ever the three-and-a-half hour long CBS telecast – which Nielson reports as drawing 28.5 million viewers (its second biggest audience since 1993) –… Continue reading Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Sennheiser’s David Bowie is Audio Visual Experience
Premium audio brand Sennheiser’s activation of its partnership with the Victoria & Albert Museum on its’David Bowie Is’ exhibition was based around a partnership with the museum that created a unique sound experience integral to the exhibition design and success. Sennheiser’s exhibition ‘guidePORT’ audio guide system ensured that every visitor could immerse themselves in Bowie’s music,… Continue reading Sennheiser’s David Bowie is Audio Visual Experience
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Audi Emmys Activation Spans ShortFilm/Green Room/Party
Audi’s integrated activation of its Emmy Awards sponsorship – which ranges from debuting a Clare Danes fronted ‘Smart Peformance’ film, to a green room partnership with fashion designer Altuzarra and backing the pre-Emmy celebration event – revolves around its TDI clean diesel models. 2013 marks Audi of America’s third consecutive year as the Official… Continue reading Audi Emmys Activation Spans ShortFilm/Green Room/Party
LOTUS F1 & BURN #SHOWTIME R.SCOTT FILM & TWITTER PUSH
A new ad for the Peugeot 208 GTi revolves around a slide guitar creating the noise of a revving car, bears striking similarities to the Lotus F1 team’s 2012 season launch video Perhaps imitation is indeed the best form of flattery in the car business. Lotus 2013 Season Trailer, which its major… Continue reading LOTUS F1 & BURN #SHOWTIME R.SCOTT FILM & TWITTER PUSH
Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi and the NFL have tweeted a Super Bowl teaser image of superstar Beyonce, with the Big Game’s date painted on her face. The promotional photo as good as confirms rumours that the Grammy Award winning ‘Single Ladies’ singer will front the game’s Pepsi-sponsored Halftime Show. When Pepsi signed a 10-year $2.3bn NFL sponsorship… Continue reading Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
BA’s ‘Home Advantage’ Team GB Integrated Campaign
British Airways ran a flagship TV spot during Euro 2012’s England v Ukraine match on 13 June to promote its Team GB Olympic partnership campaign ‘Home Advantage’. The patriotic spot, which strikingly shows a BA plane taxiing through London streets and past London landmarks bringing supporters to the Olympic Park, features the The… Continue reading BA’s ‘Home Advantage’ Team GB Integrated Campaign
