Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’. Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Tag: Reebok
Reebok Repositions Via ‘Sport The Unexpected’ Platform Blending Sport, Lifestyle & Pop Culture
March saw Reebok launch a more irreverent and creative brand platform that aims to unify its fitness and lifestyle businesses under a single idea called ‘Sport The Unexpected’. The new approach sees the sportswear brand move on from its ‘tough-sport’ focus and target 20-somethings around the planet with creative linked to the worlds of… Continue reading Reebok Repositions Via ‘Sport The Unexpected’ Platform Blending Sport, Lifestyle & Pop Culture
Aussie Paralympic Powerlifter Kelly Cartwright Leads Reebok’s Local #BeMoreHuman Strand
Mid September saw global fitness brand Reebok localise its biggest women’s marketing push – #BeMoreHuman – with a local Australian campaign fronted by Paralympian and powerlifter Kelly Cartwright. The initiative, developed in harness with local Australian creative agency ‘the projects*’, aims to celebrate female empowerment and to encouraging and inspire women to create positive… Continue reading Aussie Paralympic Powerlifter Kelly Cartwright Leads Reebok’s Local #BeMoreHuman Strand
Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Reebok President Matt O’Toole used social media to make a request to the new Academy President John Bailey for a ‘Fitness’ Oscar in a low latency social stunt responding to the news of Bailey’s new appointment. O’Toole sent a letter to John Bailey, the brand spanking new president of the American Academy of Motion… Continue reading Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Reebok Joins The Space Race With The Launch Of Its New SB-01 Floatride Astronaut Boot
Mid July sees sportswear giant Reebok introduces the Space Boot SB-01 with Floatride Foam Technology: a shoe currently being tested by astronauts and trumpeted as the first major evolution in space footwear in over 50 years. 18 July saw Reebok unveil its Floatride Space Boot SB-01 – which includes the brand’s revolutionary Floatride Foam technology to… Continue reading Reebok Joins The Space Race With The Launch Of Its New SB-01 Floatride Astronaut Boot
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines. The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
Reebok unveils new #PerfectNever brand ambassador Gigi Hadid through boxing teaser spot. The A-List fashionista fronts the sportswear brand’s new multi-channel campaign wearing a pair of Reebok gloves in a set of films and images featuring the model wearing Reebok’s new Perfect Never range. Released in the first week of October, the new… Continue reading Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
UFC super star Ronda Rousey fronts a new female focused Reebok campaign revolving around ‘striving for perfection’ and ‘owning imperfections’ and facing up to defeat. This #PerfectNever campaign, which runs under Reebok’s umbrella and ongoing #BeMoreHuman initiative, is led by a central spot that rejects the idea of a perfect body. The video,… Continue reading Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
Reebok’s #DressForBattle Fan Faceoff Social/Outdoor NHL Winter Classic Campaign
NHL kit partner Reebok activated around the 2016 Bridgestone NHL Winter Classic with #DressForBattle – an integrated campaign that saw rival fans to battle it out and which linked social media to the at-event experience. The 2016 NHL Winter Classic saw archrivals Boston Bruins and Montreal Canadiens (two of the NHL’s ‘Original Six’ clubs)… Continue reading Reebok’s #DressForBattle Fan Faceoff Social/Outdoor NHL Winter Classic Campaign
Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
‘Every revolution starts with a fight’ – well that’s the tagline of the striking Reebok/UFC marketing campaign promoting the UFC bantamweight battle between Ronda Rousey and Holly Holm. Led by chill-inducing long form film that tells the fighters’ stories: from Rousey witnessing her first judo bout when she was 11, to a 16-year-old Holm… Continue reading Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
