The end of January saw the launch of Reebok’s major new ‘Be More Human’ integrated global initiative that celebrates ordinary people’s ‘quest for both physical and personal fulfilment and to serve the greater good’. It aims to connect the benefits of physical and fitness-led commitment to social interaction, mental wellbeing and perhaps even ethics.… Continue reading Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction
Tag: Reebok
Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
Bridgestone, the title sponsor of the NHL Winter Classic, ran two special digital initiatives to activate its rights to the New Year’s Day outdoor game – ‘Conquer The Cold’ and ‘Fan Freeze’. The 2015 Winter Classic, which saw the Chicago Blackhawks play the Washington Capitals at Nationals Park in Washington DC, saw the tyre… Continue reading Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
Nike’s Film Premiere & Fashion Show ‘News Event’ New NFL Kit Launch
After months of speculation, a few leaks and a legal dispute between former partner Reebok and new NFL official kit supplier Nike, the Portland-based sportswear giant unveiled its new jersey designs on 3 April. The official event, was a Nike-styled theatrical launch party in a Brooklyn film studio – described by some as… Continue reading Nike’s Film Premiere & Fashion Show ‘News Event’ New NFL Kit Launch
Crosby Fronts Reebok’s Winter Classic Work
Sidney Crosby fronts Reebok’s new NHL-focused campaign promoting this year’s 2011 Winter Classic – the NHL’s annual old school ‘Outdoor Game’ game. The Winter Classic is becoming an event on the scale of the All-Star Game and Reebok’s, the NHL’s official equipment supplier continues to boost its standing with an integrated campaign that… Continue reading Crosby Fronts Reebok’s Winter Classic Work
