March saw Reebok launch a more irreverent and creative brand platform that aims to unify its fitness and lifestyle businesses under a single idea called ‘Sport The Unexpected’. The new approach sees the sportswear brand move on from its ‘tough-sport’ focus and target 20-somethings around the planet with creative linked to the worlds of… Continue reading Reebok Repositions Via ‘Sport The Unexpected’ Platform Blending Sport, Lifestyle & Pop Culture
