Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Tag: Quick Service Restaurant
Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign
To build support for the US Men’s National Team ahead of the 2022 FIFA Men’s World Cup, USA Soccer sponsor Chipotle Mexican Grill launched a campaign called ‘Real Food For Real Athletes’ fronted by American footballers Christian Pulisic and Weston McKennie. The Chelsea FC attacking midfielder and Juventus defensive midfielder feature for the quick… Continue reading Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign
McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s. Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign
A September recruitment campaign from Domino’s UK titled ‘Pitch Perfect’ puts a new twist on classic football chants and includes a surprise appearance from former Domino’s employee and UEFA Euro 2022 winner and England Lioness Lucy Bronze. Created in harness with creative communications agency One Green Bean, the integrated campaign sets out to bring… Continue reading Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign
NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team. Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Chipotle & Mikal Bridges & Team Whistle’s ‘No Days Off’ YouTube Ad Promotes Plant-Based Chorizo
As Veganuary moved into gear, Chipotle Mexican Grill teamed up with sports media and entertainment content creators Team Whistle for new brand-backed content in the ongoing ‘No Days Off’ sports series led by a spot starring Phoenix Suns star Mikal Bridges. The online video, which was amplified across digital and social platforms, saw the… Continue reading Chipotle & Mikal Bridges & Team Whistle’s ‘No Days Off’ YouTube Ad Promotes Plant-Based Chorizo
Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’. The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
Filipino multinational quick service restaurant chain Jollibee teamed up with Olympic gold medalist Hidilyn Diaz for a marketing campaign called ‘Ginto’ spearheaded by a short film about the athlete’s ‘lakas at puso / strength at heart’ story. Created by McCann Worldgroup Philippines and directed by Pepe Diokno, Jollibee’s latest Kwentong Jollibee ‘Ginto’ spot chronicles… Continue reading Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
