For the start of the new season Pizza Hut has penned a new football partnership with EA Sports to become the official sponsor of the Madden NFL 20 Championship Series – a deal which sees the ;pizza chain have its own virtual stadium. The series, which is an esports event where fans and players… Continue reading Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
Tag: Quick Service Restaurant
Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Buffalo Wild Wings kicked off its 2019/20 football season activation programme with a campaign that sets out to present its restaurants as the place to watch live games and which even suggests fans abandon their couches and their autumn obligations in favour of wings, beer and sandwiches. The campaign launched with a pair of… Continue reading Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Launched to leverage Game Six of the NBA Finals, Toronto Raptors partner Tim Hortons activated through the story of super fan Nav Bhatia: who has sat in the same courtside seat – A12 – for 24 years. Canada’s largest fast food restaurant chainhas sponsored the only NBA team in Canada – The Toronto Raptors… Continue reading Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
To celebrate the second year of its ‘official NCAA pizza partnership’, Pizza Hut has launched ‘Pie Tops II’ for March Madness 2018. Last year saw the pizza giant launch limited edition high tops branded basketball sneakers that used in-built geolocation to allow the wearer to order a pizza simply by pressing a button of… Continue reading Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
November sees McDonald’s Canada roll out the follow-up phase to the burger-based rivalry ‘McPlayer’ campaign which it first launched in September. Fronted by Montreal Canadiens stars Alex Galchenyuk and Brendan Gallagher, the initiative sees the two NHL players create their own personalised Angus burgers and then invites Quebecers to choose their favourite via new… Continue reading McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
