IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games. The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map
Tag: Oil/Petrol/Utilities
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and gas sponsor has previously revolved around the practical side of its London 2012 work, with creative focused on fact, the practical work the brand is doing… Continue reading BP’s ‘Home Team’ Practical To Emotional London2012 Switch
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British Olympic swimmers Rebecca Adlington and Keri-Anne Payne front the campaign creative. The central TV spot uses Psyop animation to create realistic cartoon depictions of the… Continue reading British Gas Backs British Swimming With ‘Free Swims’
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company internally calls its annual ‘International Specialist Campaign’, the aim of the work is to celebrates the partnerships and bring to life DHL Express as Official Logistics… Continue reading DHL F1/Man Utd Specialist International Ad Campaign
EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Tier One London 2012 national sponsor EDF Energy is rolling out an athletics-themed campaign promoting its Olympic-focused reward scheme ‘Thank Yous’. Starring its recently produced CGI ‘blob’ brand character, the LOCOG sustainability partner fronts a new 30-second spot that shows the brand character dreaming of athletics and then joining a glittering dance troupe… Continue reading EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and February 2012 research suggests the campaign is boosting the oil giant’s brand image. One consumer-focused strand of its wider Olympic work is BP’s Target Neutral campaign. This scheme invites… Continue reading BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Are Super Bowl Backers GE & Chrysler Being Political?
Is there a place for politics in sponsorship activation? This debate has resurfaced in the USA after NFL sponsors Chrysler and GE used their spots in this year’s Big Game to deliver a serious message about the state of America, its economy and domestic manufacturing. The ads have even sparked a debate… Continue reading Are Super Bowl Backers GE & Chrysler Being Political?
Dow, Olympic Stadium Wrap & The Bhopal Disaster
Another interesting sponsor adversity response story to watch unfold in coming months is that of London 2012 partner Dow Chemicals. How the US chemical giant’s executives and marketers respond to ongoing criticism connected to the Bhopal chemical disaster could become a test case for adversity activation. A group of activists – including Indian… Continue reading Dow, Olympic Stadium Wrap & The Bhopal Disaster
EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
EDF Energy, a London 2012 Tier One domestic sponsor and LOCOG’s sustainability partner, has launched a new ‘Thank yous’ initiative – the latest phase of its Olympic sponsorship work. Effectively the utilities brand is opening up a monthly prize draw offering prizes including VIP tickets to the Olympics games. The strategy is an all-inclusive… Continue reading EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
BP Backs Story Of The Games & Cultural Olympiad
Simple, old-style fan zones are certainly not enough for the Olympic Games – after all, they do come with the tagline The Greatest Show on Earth. Indeed, London looks set to host the biggest festival of all during this summer’s 2012 Olympics. Bringing IOC global partners and LOCOG sponsors additional outlets to activate… Continue reading BP Backs Story Of The Games & Cultural Olympiad
