As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative. The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
Tag: Nissan
Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
Early November saw Nissan North America trumpet its ground-breaking new four-year, NCAA and 100-university official college sports sponsorship programme with the launch of a face painting strand of its Diehard Fan initiative. Launched on 5 November, it was promoted through a 30-second digital and social spot called ‘The Easy Way’ that features past Heisman… Continue reading Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
Nissan Motorsport & YouTube Launch ‘Nismo.TV’
Seven years after the revolutionary launch of Audi TV comes a new motorsport branded content tie-up between Nissan and Google called Nismo TV. The alliance between the automaker and the online video platform launched a motor racing YouTube channel on 21 March that also sees the video-sharing service’s brand appear on Nissan’s race cars.… Continue reading Nissan Motorsport & YouTube Launch ‘Nismo.TV’
Tate Modern’s Street Art backed by Nissan Qashqai
Nissan’s overarching ‘Urbanproof’ campaign for the Qashqai model revolves around Street Art and Free Riding. Nissan supports Street Art because it believes this movement re-interprets the urban environment in the same way the Qashqai does. To activate this approach, Nissan partnered with the Tate in London for a Street Art Exhibition used the Tate… Continue reading Tate Modern’s Street Art backed by Nissan Qashqai
