In an effort to promote its own tournament coverage, UK tabloid newspaper The Sun created its own branded World Cup pub for Russia 2018. The space, which was created at Shoredicth Studios in London, aimed to provide a unique, fan-friendly viewing experience and to bring to life the self-declared ‘friendly and welcoming attitude the… Continue reading The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
Tag: Newspaper
Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
At the end of the first week of June, a week before Russia 2018 kick off, Paddy Power unveiled that its controversial polar bear graffiti stunt was actually a charity awareness drive. The World Cup ambush stunt angered many members of the public and marketers alike when the bookie leaked/seeded so called live footage of… Continue reading Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition: Beat Argentina
For the 2018 World Cup Brazilian beer brand Skol ran a surprise campaign aiming to boost support across the smallest nation at Russia 2018 – Iceland. The brand offered free beer to Iceland with one condition: if they beat Brazil’s South American rivals Argentina in their 16 June World Cup opening group game. … Continue reading Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition: Beat Argentina
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
November sees McDonald’s Canada roll out the follow-up phase to the burger-based rivalry ‘McPlayer’ campaign which it first launched in September. Fronted by Montreal Canadiens stars Alex Galchenyuk and Brendan Gallagher, the initiative sees the two NHL players create their own personalised Angus burgers and then invites Quebecers to choose their favourite via new… Continue reading McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads. The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Leveraging media interest in the Academy Awards, anti-slavery charity Hope for Justice has rolled out a tactical good cause guerrilla style campaign to highlight the tragedy of modern slavery. Leveraging publicity surrounding this year’s ‘best Picture’ Oscar winner ’12 Years a Slave’, the organisation and its agency Dare has launched a print and Twitter… Continue reading Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Paddy Power & Stonewall #RightBehindGayFootballers
Stonewall has linked with bookmaker Paddy Power to challenge players to show their support for gay footballers by wearing rainbow boot laces for its ‘Right Behind Gay Footballers’ campaign. The campaign has sent rainbow laces to every footballer at the UK’s 134 professional clubs and asked for them to be worn for the weekend… Continue reading Paddy Power & Stonewall #RightBehindGayFootballers
Mitsubishi Diverts NOTW AdSpend To Childline
The automotive brand demonstrated its low latency credentials as it diverted its News Of The World advertising spend to kids charity Childline. The move came in response to the widespread phone hacking allegations against News International’s top selling Sunday tabloid – particularly that the newspaper’s tapping of missing teenager Milly Dowling’s mobile. Mitsubishi… Continue reading Mitsubishi Diverts NOTW AdSpend To Childline
Courvoisier Partners The Times On Summer Festivals
Courvoisier has backed a summer-long campaign with The Times newspaper to promote a series of events and festivals across the UK this summer. The collaboration comes shortly after The Times brand went behind an online paywall. The campaign begins in July with an eight-page guide in the Playlist supplement of The Times that… Continue reading Courvoisier Partners The Times On Summer Festivals
