On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
Tag: National Governing Body
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation. ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign
To celebrating the three-game Wallabies E Toro rugby union series against France, Rugby Australia aimed to draw fans back to the live game experience through a campaign which showcased famous French flare and the reinvigorated, new-look Wallabies with a campaign titled Vive La Renaissance’. Created in harness with agency BWM isobar and launched at… Continue reading Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign
The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
The first week of May saw England’s Football Association (The FA) launch a new ‘England Football’ brand identity campaign based around boosting the grassroots game. Introduced with a PR push and an integrated introductory campaign spearheaded by a hero spot and digital, the ‘England Football’ platform is based on a new hub which aims… Continue reading The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
Hero Video LTA Launches New ‘#LTAYouth Level Up’ Programme To Boost UK Kids Tennis Participation & Skills
At the start of April, the Lawn Tennis Association (LTA) launched ‘Level Up’: a new junior programme aimed at bringing children aged 4-to-18 years old into tennis via enjoyable sessions designed to create ‘skills for life – on and off the court.’ The courses aim to develop a range of physical and neurological abilities… Continue reading Hero Video LTA Launches New ‘#LTAYouth Level Up’ Programme To Boost UK Kids Tennis Participation & Skills
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
Australian Open & AKQA’s ‘Action Audio’ Makes Grand Slam Accessible For Vision Impaired Tennis Fans
Tennis Australia worked with Monash University and agency AKQA to create ‘Action Audio’: a new online audio stream which was designed to make 2021 Australian Open broadcasts accessible for the 600,000 Australians and 285m people around the world living with blindness or a vision impairment. The revolutionary system, which was enabled for a global audience… Continue reading Australian Open & AKQA’s ‘Action Audio’ Makes Grand Slam Accessible For Vision Impaired Tennis Fans
Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics
The start of January saw the British Olympic Association launch a Team GB social campaign celebrating 125 years of British athletes competing at the Olympic Games. The campaign is led by a social video which adopts a ‘scrapbook style’ look back at the team’s history at the games – featuring some of the most… Continue reading Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics
England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
The first week of August saw another sport look to its return to action when England Netball rolled out a new campaign called #RiseAgain. Led by a social spot which claims that “for every day that we’ve been kept apart from our teammates and the incredible game we all love, we have been dreaming of the day that we can… Continue reading England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
