On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
Tag: National Governing Body
ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
July saw the England & Wales Cricket Board (ECB) continue to celebrate a major year for women’s cricket through an integrated brand platform and marketing campaign called ‘We Got Game’. The multi-stranded initiative sets out to help young women and girls access the game and thus to discover and support a new generation of female… Continue reading ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
In late June and early July 2022 – leveraging The Championships, Wimbledon – The Lawn Tennis Association (LTA) launched a bespoke new digital series exclusively for LTA Advantage members called ‘Inspired By’. The LTA, the national governing body of tennis in Great Britain, piggybacked spiking tennis interest across the country around Wimbledon to drive… Continue reading LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
New Zealand Rugby Asks The Nation To Get Behind The Women’s Team In ‘Like A Black Fern’ Campaign
New Zealand Rugby rolled out a Black Ferns brand building campaign to generate support for the women spearheaded the country’s national game ahead of the delayed
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with Goal Click which told stories of disability football in England through the eyes and words of those involved. Goal Click is a non-profit organisation which… Continue reading England Football & Goal Click Launch Powerful Disability Football Photography Series
Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
The first week of December saw The Lawn Tennis Association (LTA), the UK’s tennis national governing body, roll out a new ‘Colour Holders’ online initiative which sets out to acknowledge and celebrate players who have represented Great Britain at tennis. From the early 20th Century right up until the 1980s, all players representing Great… Continue reading LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
Mid-October saw Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee and several other stars front a new wave of work within Team England’s ‘Bring It Home’ campaign leading up to the 2022 Commonwealth Games in Birmingham. The creative blends archive and new footage and celebrates competing on home soil by… Continue reading Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its new look team and tournament apparel collection. The move sees Tones And I become a lead ambassador for both the KFC BBL|11 and Weber WBBL|07… Continue reading Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
