To build awareness of and excitement around the 2018 Draft the NFL has launched a spoof spot recreating the intro sequence off the classic 1980s television show Dallas to promote the first time the city has hosted the event. The stars of this digital and social short have switched from JR, Bobby, Sue Ellen,… Continue reading Dallas Does The Draft As NFL Promo Jumps On The Retro Trend And Mimics Classic 80s TV Intro
Tag: National Football League
Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
Despite a 7% TV ratings slip, the Super Bowl’s 103m average audience was one of the top 10 most viewed broadcasts in US history and ensured the NFL’s Big Game remains by far the year’s most watched show and the biggest sport and entertainment marketing platform in the world’s largest ad market (and the average… Continue reading Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
Bose leveraged its NFL sponsorship through an integrated campaign trumpeting how headphones and the power of music can elevate emotional feelings led by spots featuring Team Bose endorsers and NFL stars Larry Fitzgerald, Julio Jones and Russell Wilson. The grid iron athlete ambassadors star in a set of three 30-second commercials in which they… Continue reading Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
To build on fan excitement around the new 2017/18 NFL season, Uber has begun rolling out a regional campaign based on 17 different short spots leveraging its official NFL tie-ups: that’s one per week through the regular season. The ride hailing app, which has more than a dozen official team partnerships, has created a… Continue reading Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots. The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
To coincide with the start of its new 2017/18 season, the National Football League (NFL) has rolled out a new, integrated campaign The initiative was spearheaded by a launch commercial, called ‘Hope’, starring several of the league’s biggest names (including Tom Brady, Von Miller, Landon Collins, Dak Prescott, Myles Garrett, Deshaun Watson and Earl… Continue reading Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
Bud Light ‘Strike Gold’ NFL Campaign Links Social To Super Bowl Tickets For Life
The National Football League’s official beer brand has randomly placed 37,000 gold Super Bowl 51 cans in beer packs giving consumers a chance to win Super Bowl tickets for life (or 51 years). Bud Light celebrates Thanksgiving, an event long associated with the NFL, by introducing limited-edition ‘Strike Gold’ Super Bowl-themed packaging across all… Continue reading Bud Light ‘Strike Gold’ NFL Campaign Links Social To Super Bowl Tickets For Life
Nike Activates NFL Apparel Deal With New Season 32-Team ‘Color Rush’ Kit Campaign
As the 2016/17 NFL season got under way, the league’s official on-field apparel partner Nike launched a campaign promoting its ‘Color Rush’ uniforms with a tagline that sees the brand aim to ‘Light Up Thursday Night’. 13 September saw Nike unveil its new full franchise, 32-team Color Rush kits: head-to-toe, bright, monochromatic uniforms. The Color… Continue reading Nike Activates NFL Apparel Deal With New Season 32-Team ‘Color Rush’ Kit Campaign
Bud Light Celebrates Fans Via Team-Specific NFL Can Campaign Spanning National & Local Assets
Not only is the NFL back, but so too are beer sponsor Bud Light’s NFL team cans. The Official Beer Sponsor of the NFL has released 720 million redesigned NFL team cans and is promoting them through a nationwide US marketing campaign featuring the cans front and centre. Spearheaded by a new TV… Continue reading Bud Light Celebrates Fans Via Team-Specific NFL Can Campaign Spanning National & Local Assets
Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
The official NFL pizza partner, Papa John’s, rolls out a new season football-themed ‘Cupcakes’ commercial fronted by Peyton Manning and current super star JJ Watt. The creative concept sees recently retired Manning, who won last year’s Super Bowl as the Denver broncos quarterback, pass his time as a fan rather than a player by… Continue reading Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
