January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership. The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
Tag: Hospitality
Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility. Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring the new brand mascot Max and seeking to further boost brand awareness. Launched on 7 January, as Tennis Australia and the whole tennis world geared… Continue reading TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’
In the final week of October, Arsenal FC launched a fresh wave of work in the club’s ongoing ‘Arsenal Supporting Supporters’ local business support initiative. The latest creative sees young midfield star Emile Smith Rowe join centre back Rob Holding and striker Pierre Emerick-Aubameyang in support local North London businesses – in this case Highbury… Continue reading Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’
Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled ‘Capgemini Joins The Ryder Cup Family’. The campaign, which is fronted by team captains Pádraig Harrington and Steve Stricker, celebrates the French multinational information… Continue reading Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020
A Greene King UEFA Euro 2020 campaign aimed at driving UK table bookings during the tournament was led by a hero spot starring former football stars Jamie Redknapp, Ally McCoist , Ashley Williams and Emma Louise Jones which drives home the message that ‘If you can’t be there, be here’. The campaign, developed by… Continue reading UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
Food Freedom – Deliveroo & Leeds United FC
Through the 2018/19 and 2019/20 season Deliveroo teamed up with Leeds United FC in a partnership which saw Deliveroo enhance the at-stadium and at-home match day catering experience for fans, increase the volume of Deliveroo restaurant partnerships within the greater Leeds area and drive mass market brand awareness amongst football fans through brand promotions and… Continue reading Food Freedom – Deliveroo & Leeds United FC
Northampton Saints ‘Tunnel Club’ Introduces Rugby First Immersive Hospitality Experience
Franklin’s Gardens, the home of Northampton Saints, broke new ground in professional rugby in October with the launch of the ‘Tunnel Club’: available from the start of the 2019/20 season, it allows supporters to enter the team’s inner sanctum while also experiencing first-class hospitality. The suite, devised by the Saints in-house team in partnership with WISH… Continue reading Northampton Saints ‘Tunnel Club’ Introduces Rugby First Immersive Hospitality Experience
