The six-week 2011 Rugby World Cup was the biggest event ever held in New Zealand and the country and presented the country’s tourist body (as with all host nations) a unique opportunity to raise New Zealand’s profile on the global stage. Tourism New Zealand (TNZ) developed a multi-faceted campaign with an objective to ensure… Continue reading RWC 2011 ‘REAL New Zealand Festival’
Tag: Hospitality
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
HSBC Open Golf Zone: Road Hole Bunker Replica & More
In its first year Patron of The Open, official banking partner HSBC’s ‘at event’ activation focuses on the HSBC Open Championship Golf Zone – an interactive, free experience space based on entertainment, information and utilities. Located in the ‘Tented Village’ at Royal St Georges Golf Club, and running from 10 to 17 July 2011,… Continue reading HSBC Open Golf Zone: Road Hole Bunker Replica & More
UEFA’s 8-Day Hyde Park Champions League Festival
As if to prove that a simple, old-style fan zone is no longer enough, 2011’s UEFA Champions Festival in London’s Hyde Park was an eight-day celebration in the run-up to the final. The festival in Hyde Park was free and ran from 21 May to 28 May. Final ambassador Gary Lineker opened to event… Continue reading UEFA’s 8-Day Hyde Park Champions League Festival
Unilever’s Sunflower Seed Sponsorship Push
Ai Weiwei’s Unilever Series commission, ‘Sunflower Seeds’, has been promoted heavily both by the brand and gallery through a series of multi platform channels as well as via traditional media and PR work. The central website includes interpretation text, artist quotes, video and one-to-ones with the artist. Other cyber activation ranges from YouTube seeding… Continue reading Unilever’s Sunflower Seed Sponsorship Push
